The Best Optimized Domain Name

Choosing the domain name for your online business is one of the most important decisions you need to make to create your online presence. It is exactly as important as choosing the name for their new born baby from the new parents. Both of these require high considerations because the domain name as well as your baby's name will reside with you and your kids for the rest of their lives. With that being said, here are some important tips which should be considered before any domain name is selected.

• Choosing Your Domain Extension -

A domain extension is the suffix of your website address such as.com,.net,.ca and many more. Most web users are familiar with.com where it is used by default most of the time. Thus, your first preference should be to go with a.com extension as much as possible.

At the same time, if you wish to better server the local community in that particular country, then getting yourself a country specific domain name makes a lot of sense because it helps to bring you nearer to the local community having known that you are a local company instead of a foreign company. On top of that, search engines will grant you with a higher ranking in the search results if there are any web-users performing search specifically for their local search.

• Choosing the right keywords for your website -

Including specific keywords in your website's address will definitely help in your ranking in search engines prioritization. It is best to put yourself in your customers' shoes and choose a keyword which the majority of your customers will use when searching for your business over the internet. Anyone whom are serious about generating more traffic for your online business will surely acquire the best optimized keyword and have it added into their domain name.

• Hyphens? -

Given that it is getting more and more difficult to get the website address or domain names that you prefer due to the massive increase in online businesses today. In order to mitigate this issue, new registrants are encouraged to use hyphens between your chosen website wordings, such as lovely-florist-for-you.com instead of lovelyflorsitforyou because the former looks more appealing and also less confusing as compared to the latter. Other advantages include having the search engines to easily distinguish the separated keywords to facilitate in their search by having your website appearing in the first page of their search results.

• Keep your domain name short -

Remember the rule of thumb when it comes to domain name - shorter is better, however it should be long enough to contain the keyword or the clear description of your business in order to help your customers in remembering them better.

• Don't use abbreviation in your domain name -

Try your best to avoid having these wordings in your domain name as much as possible, such as 2 for "two", 4 for "for", or u for "you". These types of domain names create a problem when your clients get your website names verbally over the phone. It is by default that most of your clients will assume that "two, four and you are used instead of 2, 4 or u. If it has not being specify out-front that some of these abbreviations are used as one's website names, you might potentially loss out a large number of customers if they search for your website but cannot find them after some effort.